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PHOTOSHOP GIVEN EVEN MORE POWER WITH PICDAR'S NEW MEDIA MOGUL PLUG-IN
Date of News : 14/05/2004

From the touch-line of premier league football games, to the front-line of combat, photographers and picture editors can now enjoy the power of saving and indexing images to Media Mogul from any location with Picdar's new Photoshop plug-in. The same benefits are enjoyed by location photographers uploading images to centralised systems, immediately saving time and keeping track of often hard won and valuable images.

Using Photoshop as a client application on the desktop, or with remote access from a laptop, Picdar's Media Mogul can be invoked from within the Photoshop application irrespective of where Media Mogul physically resides. This will save everyone from photographers, picture editors and art editors to designers precious time in a world where the image market is on demand 24 hours a day.

Available now, Picdar's Media Mogul Photoshop plug-in has all the flexibility and resilience of other application tools developed by the company. As with Picdar's Quark and InDesign plug-ins, Picdar's tools bring greater efficiencies to the whole publishing workflow process.

At the back end, the Photoshop plug-in uses XML via Picdar's Web Services Interface in readiness for users looking to develop XML and J2EE strategies. The benefit of building long term value into its software also means that Picdar s tools offer users immediate advantages by having a common communication channel between Media Mogul and other auxiliary applications, like Photoshop.

Andy Heather, CTO Picdar, says, "Speed is top of the agenda for anyone using pictures in today s news and graphics environments. With Picdar s range of plug-ins, everyone involved with the publishing workflow can operate within the application that suits them most while having all the advantages of Media Mogul behind them. Aside from significant time savings, it means that users retain greater control over their current work, be that at page layout or at the moment a picture is taken and gets wired to its destination."