As a publisher your digital content can be anything from page layouts, manuscripts, images and newspaper copy to marketing collateral, artwork and logos. And the bigger you are the harder it becomes to mange all these elements.
Life for the publisher is further complicated by the number of people involved in the publishing cycle. There are authors, journalists, photographers, artists, editors, designers, proof readers – and all this before the production department is reached. Then there are the marketing and PR people, followed by distribution, printing and sales.
At every stage of the publishing cycle someone will potentially need access to something connected with what they are trying to produce. And more often than not, whatever it is will be passed on to someone else. This can be a chaotic process involving email, fax or even stuffing things in envelopes and posting. It goes without saying that keeping track of all this can be a nightmare.
Enter Media Mogul from Picdar, the perfect solution for organising and storing all your digital content in one place, no matter what the stage of the publishing cycle.
Media Mogul enables you to exercise control from a central location and it comes complete with essential elements like version control, usage tracking, and the ability to link rights and permissions information directly to the assets.
Media Mogul also provides a seamless set of components supporting the tight integration of proprietary authoring products such as Quark Xpress and InDesign, allowing the publishing process to become more efficient and controlled. This means:
The ability to drag and drop low resolution images, or crops, from Media Mogul directly into a QuarkXPress or InDesign document, and automatically deposit a high-resolution version in a location known to your chosen DTP application.
Ordering high-resolution images for the final production of the document and record usage data for royalty payments.
Retaining captions and metadata associated with the dragged image within the DTP file, for ease of reference.
Creating PDFs from a QuarkXPress or InDesign document containing the low-resolution versions of images, in preparation for loading into Media Mogul, or viewing in the DTP environment.
Saving original documents and their PDFs back in Media Mogul for ease of reference and access, so you can easily view previous documents.
Loading DTP files the PDFs and other assets featured in the document, automatically linking them and updating each asset’s publication history as you go.
Replacing low-resolution image crops with high-resolution image crops into the PDFs, or DTP file.
Adding and synchronising copy into Media Mogul, so you have the final version of your copy managed as a unique asset.
Put another way, this means saving time and money, getting to market quicker, enhancing the quality and consistency of your end product, exercising greater cost control and enjoying a high return on investment.
But wait a minute! Having all you digital content stored centrally is only half the story because giving it life around your business is another matter. Media Mogul® Picture Desk is the new generation image workflow system which empowers you to take control in today’s high volume, image intensive publishing environment.
With the emphasis on immediacy, Picture Desk is designed for newspapers and magazines that need to handle an incoming flood of images and provide an effective picture workflow throughout all publications and titles.
It enables you to find the right content quickly by giving immediate networked access to images the moment they arrive. It also allows you to hit production deadlines more efficiently by way of highly resilient system configurations, which means delivery of images even in the event of many major equipment failures.
|
|
|
