Case studies
Customer: Médecins sans Frontières
The challenge, the solution and the result, as recorded.
Picdar Customers
Médecins sans Frontiéres
Our customers represent a broad range of industries and business requirements. Confidence in our solutions is reflected in the large number of major newspapers and magazine publishers, major global corporations as well as charities and smaller businesses adopting our solutions.
The challenge:
To manage the thousands of digital and hard copy photographs received from photographers and MSF Teams worldwide
To provide easy access to, and use of, digital images globally
To protect and prevent the images and photographs from being downloaded from the website without permission
The solution:
A web based media asset management system, that collects and stores images from multiple sources, providing fast, easy searching which saves time, manpower and delivers greater efficiency worldwide
The password protected solution allows easy finding and delivery of images from anywhere
Assets are easily ‘uploaded’, via the Internet, onto the website by MSF Teams from wherever they are. This means there are no delivery charges, and the images can be viewed immediately
The images are selected by the user and either downloaded from the website or delivered in their chosen format (CD, ISDN, email, etc) providing easy distribution to users wherever they are
Use of ‘free text’ rather than ‘key word’ searching provides concise, descriptive and flexible searches giving targeted results. This means less time wasted locating images with more time available to focus on value-added tasks
Images are protected by visible watermarks that prevent unauthorised downloading from the website. With permission, the image is watermark free
A collection of emergency-specific images can be promoted instantly to provide other business areas with up-to-date pictures of a situation. This speeds up business processes and increases internal communication
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Product
Picdar Media Mogul® Hosted solution
Our customer says:
“We were very impressed with Picdar’s ‘can-do’ approach as well as the obvious superiority of its product. As a charity that deals with humanitarian emergencies, we urgently need to get pictures back to HQ in real time to increase awareness of the situation on the ground and begin raising money. Picdar’s solution is able to provide us with this urgent response time."
Polly Markandya
Press Officer
Médecins Sans Frontières (MSF) is an international humanitarian aid organisation that provides emergency medical assistance to populations in danger in more than 80 countries.