Picdar Customers - The Economist

The Economist

Our customers represent a broad range of industries and business requirements. Confidence in our solutions is reflected in the large number of major newspapers and magazine publishers, major global corporations as well as charities and smaller businesses adopting our solutions.

The challenge:

		To store and manage digital images received in different formats from multiple sources such as picture agencies, wire feeds, photographers, etc
		To provide easy access to, and use of, digital images and photographs
		To protect and prevent the images and photographs from being used without permission
		To replace manual billing processes for images used in the newspaper

The solution:

		A digital asset management system with fast, easy searching of images saving time, manpower and delivering greater efficiency
		Easy integration with current software means there were no expensive changes required to use this solution successfully
		Use of ‘free text’ rather than ‘key word’ searching provides concise, descriptive and flexible searches giving targeted results. This means less time wasted locating images with more time available to focus on value-added tasks
		Each image has its history, usage, author / photographer and copyright information stored. This provides an easy-to-use and fully indexed solution which assists in the finding, billing and profitable reuse of the publications’ assets
		The password-protected solution provides easy delivery of images within the business, to those with agreed access. Any copyright or usage issues are not infringed and the images are secure and under control

See Picdar Media Mogul® in action?
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Product

Picdar Media Mogul® DAM
Media Mogul® Picture Desk

Our customer says:

“There was no real contest from the other vendors. The people at Picdar know what they are talking about, and were able to deliver a stable, scalable system that can be easily used in our environment. Picdar has an excellent development team who were able to meet some of our more specific requirements.”

Penny Garrett
Head of Graphics

The Economist is recognised as the world’s most influential commentator on politics and economics.