Case studies
Customer: Hasbro
The challenge, the solution and the result, as recorded.
Picdar Customers
Hasbro
Our customers represent a broad range of industries and business requirements. Confidence in our solutions is reflected in the large number of major newspapers and magazine publishers, major global corporations as well as charities and smaller businesses adopting our solutions.
The challenge:
To change from a manual process of searching for and delivering an image
To provide easier, faster and immediate access to and promotion of logos, images, advertising pieces, photos, etc. to third parties, agencies and other departments who use brand assets globally
To enable the brand creation and design team to provide better service and delivery of brand assets to others
The solution:
A brand asset management system with fast, easy searching saving time, manpower and delivering greater efficiency
All users can view and select all available assets (which were previously unseen), giving greater marketing, branding and exposure options to the business, agencies and third parties which in turn provides larger revenue opportunities
The full collection of brand assets are available to the company via their global intranet which allows easy finding and high-speed delivery whilst improving internal and external communication
Use of ‘free text’ rather than ‘key word’ searching provides concise, descriptive and flexible searches giving targeted results. This means less time wasted locating images with more time available to focus on value-added tasks
As brand assets are now being used more easily, the brand creation and design teams can focus on more value-added activities, which encourages a more profitable use of their time
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Product
Our customer says:
“This system has transformed this area of service with an almost negligible learning curve for the co-ordinator and our thousands of users. Everyone has gained significantly from adopting this effective and elegant solution."
Alan Gong
vice president of Creative Services
Hasbro is the number one toy and games’ company in Europe. Its market leading products are designed to be instantly recognisable around the world.