When organising marketing or advertising campaigns life never stands still as there will always be another product or service coming along soon.
But putting campaigns together can be a tedious business if you are not fully exploiting an automated system. Ok, you have probably got most of your collateral stored on CDs, or local servers in various locations, but is it all available the instant you need it?
As a campaign manager your digital content can be anything from corporate brochures, collateral designs, direct mail material and leaflets to camera-ready advertisements, posters and CD-ROM covers.
Life can be further complicated by the number of people involved in handling this material. There are copy writers, photographers, creative staff, editors, designers and all this before the production department is reached, let alone your printers and distributors.
At every stage someone will potentially need access to something connected with what they are trying to produce. And more often than not whatever it is will be passed on to someone else. This can be a chaotic process involving email, fax or even stuffing things in envelopes and posting. It goes without saying that keeping track of all this can be a nightmare.
Enter Media Mogul from Picdar, the perfect solution for organising and storing all your digital content in one place, no matter what it’s used for and where in the world it is needed.
Media Mogul enables you to exercise control from a central location and it comes complete with essential elements like version control, usage tracking, and the ability to link rights and permissions information directly to campaign collateral.
As the market’s most effective digital asset management system, Media Mogul encourages enterprise-wide communication and sharing of information with your partners, suppliers and customers for optimum efficiency and service delivery. Media Mogul also supports and feeds into various publishing workflows, whether for new or conventional media.
Put another way, all of the above means saving time and money, getting to market quicker, enhancing the quality and consistency of your end product, exercising greater cost control and enjoying a high return on investment.
