In the early '80's, our expertise was built as a software developer of DAM systems for the military and police forces - demanding customers in every respect! It was in these markets that we established our credentials as providers of robust, scalable and secure systems.

In 1986, Picdar supplied Europe's first live, mass-storage image archive using optical disk technology. This was one of the earliest implementations of a true DAM solution.

The newspaper industry was the next to embrace and adopt our technologies as they made the move to the digital production techniques that revolutionised Fleet Street. Over 70% of the UK's national newspapers use our systems today.

The accessibility of desktop computing power and the explosion of digital media now means that companies of all descriptions are using our systems. 

Newspaper groups, publishing companies, news and picture agencies, broadcasters, architects, holiday companies, charities, reprographic agencies, libraries, manufacturers and retailers are amongst our diverse and expanding client base.

The implementation of a DAM solution will have a lasting impact on the business, so customers need to consider the long term implications of DAM investments from commercial and technical perspectives.

Choosing a DAM solution is an important strategic decision - DAM sits at the heart of the business and will determine the future prosperity of the whole organisation.

DAM is also a tactical tool - it has major implications on the day-to-day operational effectiveness and efficiency of the business. Consequently, the team at Picdar strive to forge long-term relationships with our customers at two levels.

Firstly, we work at a corporate level to ensure that our DAM solutions meet the strategic goals of tomorrow by allowing our customers' solutions to evolve and grow without disruption. 

Secondly, we also work with IT departments and individuals to help realise the benefits of DAM in the short-term.  By customising the solution to match the needs of the customer, Picdar delivers immediate benefits to the organisation

This dual emphasis - on strategic and tactical considerations - is achieved by Picdar's commitment to technical excellence and an appreciation of commercial demands.

This commitment is encapsulated within Picdar's products and services which in turn are a reflection on the creativity, enthusiasm and professionalism of Picdar staff.

The dedication of our staff ensures that Picdar DAM solutions have consistently set the standards against which other products continue to be compared.

Many businesses now recognise that the true value of the organisation lies in data, or more precisely how the data is used.

This is particularly true in the case of Brand Management - managing the brand of an organisation is increasingly complicated by the spread of new media available (Internet, Digital TV, WAP, Handheld etc.)

The accessibility, manageability and security of data are paramount concerns. Consequently, many companies are implementing DAM solutions from Picdar to gain tighter control of their digital assets.

Only when a company has total control of its digital assets can their true value be released (see applications and benefits of DAM).

Picdar can help customers realise the benefits of DAM by providing either a software solution such as AMMOS, which  customer runs in-house, or our managed solution called Greenhouse.

Once the software has been implemented the customer retains total control of the AMMOS solution and can add extra servers or storage capacity in line with the demands of the business.

Picdar solutions are also functionally scalable. Complementary software modules can be integrated into the solution to expand its capabilities. For example, the customer can allow Internet access to their digital asset library or enhance security by simply installing additional software products. We call these modules ABCs or Application Building Cogs.

Other Picdar customers like the concept of DAM but prefer not to locate the software, hardware and expertise at their own site.

With Greenhouse, Picdar offers a managed, Web-based e-DAM solution. Customers still enjoy the security and accessibility benefits of our software solutions but leave the management of the system to Picdar specialists.

Picdar also offers a complete range of services that are focused on helping the customer quickly realise the maximum potential of our DAM solutions.

As a reseller of leading suppliers' servers, mass storage systems and communications devices, Picdar can supply  the hardware to bring the DAM application to life.

We can also configure and tune the system to ensure system performance and resilience is maximised.

Picdar can provide the expertise to help specify and implement DAM solutions from a commercial, as well as a technical, perspective.

Other services include technical and end-user training, 365-day solution support, customisation, web integration and help desk.